/* Pautti — estilos. Tokens del manual de marca v1.1 */
:root{
  --tinta:#0F0F14; --hueso:#F5F2EC; --violeta:#5B3BE8; --violeta-luz:#A99BFF;
  --chispa:#EB4F27; --grafito:#2A2A33; --niebla:#6B6B7A; --niebla-osc:#9A9AAA; --linea:#E4E0D8;
  --positive:#157347; --positive-d:#3DDC84;
  --sans:"Plus Jakarta Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  --serif:"Instrument Serif",Georgia,"Times New Roman",serif;
  --mono:"JetBrains Mono",ui-monospace,"SF Mono",Menlo,monospace;
  --r-sm:6px; --r-md:12px; --r-lg:20px;
  --wrap:1200px; --gut:clamp(16px,4vw,40px);
  --ease:cubic-bezier(.2,.8,.2,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--sans);font-size:16px;line-height:1.5;color:var(--tinta);background:var(--hueso);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer}
:focus-visible{outline:2px solid var(--violeta-luz);outline-offset:2px;border-radius:4px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gut)}
em,.serif{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:0}
.mono{font-family:var(--mono);font-feature-settings:"calt" 0,"tnum" 1}
.dot{display:inline-block;width:.22em;height:.22em;border-radius:50%;background:var(--chispa);margin-left:.04em;vertical-align:baseline}

/* Secciones */
.sec{padding:clamp(72px,10vw,128px) 0}
.dark{background:var(--tinta);color:var(--hueso)}
.dark .muted{color:var(--niebla-osc)}
.muted{color:var(--niebla)}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;font-weight:500;color:var(--niebla);display:flex;align-items:center;gap:10px;margin:0 0 20px;font-feature-settings:"calt" 0}
.eyebrow::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--chispa);flex:none}
.dark .eyebrow{color:var(--niebla-osc)}
h1,h2,h3{margin:0;font-weight:700;letter-spacing:-.02em}
.h-display{font-size:clamp(52px,10vw,124px);line-height:.95;font-weight:800;letter-spacing:-.035em}
.h-display em{font-size:1.05em;letter-spacing:-.01em}
.h1{font-size:clamp(34px,5.2vw,60px);line-height:1.05;letter-spacing:-.03em;max-width:18ch}
.h1 em{font-size:1.08em}
.lead{font-size:clamp(17px,1.6vw,20px);line-height:1.55;max-width:56ch}
.sec-head{display:grid;gap:20px;margin-bottom:clamp(40px,6vw,72px)}
.dark em,.hero em{color:var(--violeta-luz)}
.h-display .dot{width:.16em;height:.16em;margin-left:.05em}
em{color:var(--violeta)}

/* Botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;height:52px;padding:0 24px;border-radius:var(--r-md);font-weight:600;font-size:16px;border:1.5px solid transparent;transition:background .2s var(--ease),transform .2s var(--ease),border-color .2s;white-space:nowrap}
.btn:hover{transform:translateY(-1px)}
.btn-accent{background:var(--chispa);color:var(--tinta)}
.btn-accent:hover{background:#D84720}
.btn-brand{background:var(--violeta);color:var(--hueso)}
.btn-brand:hover{background:#4E31D4}
.btn-ghost{border-color:currentColor;background:transparent}
.btn-ghost:hover{background:rgba(127,127,127,.08)}
.btn svg{width:18px;height:18px}

/* Nav */
.nav{position:fixed;inset:0 0 auto;z-index:50;transition:background .3s,border-color .3s,backdrop-filter .3s;border-bottom:1px solid transparent}
.nav.scrolled{background:rgba(15,15,20,.86);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-color:rgba(245,242,236,.08)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:76px;gap:24px;color:var(--hueso)}
.logo img{height:28px;width:auto}
.nav-links{display:flex;gap:30px;font-size:15px;font-weight:500}
.nav-links a{opacity:.78;transition:opacity .2s}
.nav-links a:hover{opacity:1}
.nav .btn{height:44px;padding:0 18px;font-size:15px}
.burger{display:none;background:none;border:0;color:inherit;width:44px;height:44px;padding:10px}
.burger span{display:block;height:2px;background:currentColor;margin:5px 0;transition:transform .3s}
@media (max-width:900px){
  .nav-links{position:fixed;inset:76px 0 auto;flex-direction:column;gap:0;background:var(--tinta);padding:8px var(--gut) 24px;border-bottom:1px solid var(--grafito);transform:translateY(-120%);transition:transform .35s var(--ease);z-index:-1}
  .nav-links a{padding:16px 0;border-bottom:1px solid var(--grafito);font-size:18px;opacity:1}
  .nav.open .nav-links{transform:none}
  .nav.open{background:var(--tinta)}
  .burger{display:block}
  .nav .btn{display:none}
}

/* Hero */
.hero{background:var(--tinta);color:var(--hueso);padding:clamp(140px,18vw,200px) 0 clamp(64px,8vw,96px);position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(245,242,236,.06) 1px,transparent 1px);background-size:22px 22px;pointer-events:none;mask-image:linear-gradient(to bottom,#000 30%,transparent)}
.hero .wrap{position:relative;z-index:1}
.hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:clamp(40px,6vw,80px);align-items:end}
.hero .lead{color:#D9D5CE;margin:28px 0 36px}
.hero-ctas{display:flex;gap:12px;flex-wrap:wrap}
.hero-proof{display:flex;align-items:center;gap:10px;margin-top:28px;font-size:14px;color:var(--niebla-osc)}
.hero-proof b{color:var(--hueso);font-weight:600}
.hero-cards{display:grid;gap:12px}
.mcard{background:var(--grafito);border:1px solid #34343F;border-radius:var(--r-lg);padding:22px 24px;display:grid;grid-template-columns:1fr auto;align-items:end;gap:6px 16px}
.mcard .lbl{font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--niebla-osc);grid-column:1/-1}
.mcard .val{font-family:var(--mono);font-size:clamp(34px,3.6vw,44px);line-height:1;font-weight:500;font-feature-settings:"calt" 0,"tnum" 1}
.mcard .note{font-size:13px;color:var(--niebla-osc);text-align:right}
.mcard.key .val{color:var(--chispa)}
.line-pautti{height:4px;width:120px;background:var(--violeta-luz);transform:rotate(-7deg);transform-origin:left;border-radius:1px;margin:0 0 4px}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr}.hero-cards{grid-template-columns:repeat(auto-fit,minmax(200px,1fr))}}

/* Marquee */
.marquee{background:var(--tinta);color:var(--hueso);border-top:1px solid #23232B;padding:28px 0 36px;overflow:hidden}
.marquee p{text-align:center;margin:0 0 18px;font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--niebla-osc)}
.mq-track{display:flex;width:max-content;animation:mq 40s linear infinite}
.mq-track span{font-size:clamp(20px,2.4vw,28px);font-weight:700;letter-spacing:-.02em;padding:0 34px;white-space:nowrap;opacity:.82;display:flex;align-items:center;gap:34px}
.mq-track span::after{content:"";width:6px;height:6px;border-radius:50%;background:var(--niebla)}
@keyframes mq{to{transform:translateX(-50%)}}

/* Stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--linea)}
.stat{padding:32px 24px 8px 0;border-right:1px solid var(--linea)}
.stat:last-child{border-right:0}
.stat+.stat{padding-left:24px}
.stat .v{font-family:var(--mono);font-size:clamp(32px,3.6vw,48px);font-weight:500;letter-spacing:-.02em;font-feature-settings:"calt" 0,"tnum" 1}
.stat .l{color:var(--niebla);margin-top:8px;font-size:15px;max-width:24ch}
@media (max-width:800px){.stats{grid-template-columns:1fr 1fr}.stat{border-right:0;border-bottom:1px solid var(--linea);padding:24px 0!important}.stat:nth-child(odd){padding-right:16px!important}}

/* Problema */
.cards3{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.pcard{background:#fff;border:1px solid var(--linea);border-radius:var(--r-lg);padding:32px}
.pcard .n{font-family:var(--mono);font-size:13px;color:var(--niebla);margin-bottom:40px;display:block}
.pcard h3{font-size:22px;margin-bottom:10px;letter-spacing:-.01em}
.pcard p{margin:0;color:var(--niebla)}
@media (max-width:900px){.cards3{grid-template-columns:1fr}}

/* Método */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid #2A2A33;position:relative}
.step{padding:36px 28px 0 0;position:relative}
.step+.step{padding-left:28px;border-left:1px solid #2A2A33}
.step .num{font-family:var(--mono);font-size:56px;font-weight:500;color:var(--violeta-luz);line-height:1;letter-spacing:-.04em}
.step .time{display:inline-block;font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;border:1px solid #34343F;border-radius:999px;padding:5px 10px;margin:22px 0 16px;color:var(--niebla-osc)}
.step h3{font-size:22px;margin-bottom:10px}
.step p{margin:0;color:var(--niebla-osc);font-size:15px}
.loop{display:flex;align-items:center;gap:14px;margin-top:48px;font-family:var(--mono);font-size:13px;color:var(--niebla-osc)}
.loop svg{width:22px;height:22px;color:var(--violeta-luz)}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}.step{padding:32px 16px 32px 0!important;border-left:0!important;border-bottom:1px solid #2A2A33}.step:nth-child(even){padding-left:16px!important;border-left:1px solid #2A2A33!important}}
@media (max-width:560px){.steps{grid-template-columns:1fr}.step:nth-child(even){padding-left:0!important;border-left:0!important}}

/* Servicios */
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--linea);border-left:1px solid var(--linea)}
.svc{padding:36px 32px 40px;border-right:1px solid var(--linea);border-bottom:1px solid var(--linea);transition:background .25s}
.svc:hover{background:#fff}
.svc .ic{width:44px;height:44px;border-radius:var(--r-md);background:var(--tinta);color:var(--hueso);display:grid;place-items:center;margin-bottom:28px}
.svc .ic svg{width:22px;height:22px}
.svc h3{font-size:21px;margin-bottom:10px;letter-spacing:-.01em}
.svc p{margin:0;color:var(--niebla)}
@media (max-width:900px){.svc-grid{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.svc-grid{grid-template-columns:1fr}}

/* Calculadora */
.calc{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,80px);align-items:center}
.calc-box{background:#fff;border:1px solid var(--linea);border-radius:var(--r-lg);padding:clamp(24px,4vw,44px)}
.calc-box label{font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--niebla);display:block}
.calc-inv{font-family:var(--mono);font-size:clamp(28px,3vw,36px);font-weight:500;margin:10px 0 18px;font-feature-settings:"calt" 0,"tnum" 1}
input[type=range]{width:100%;accent-color:var(--violeta);height:32px}
.calc-res{display:flex;align-items:baseline;gap:14px;margin-top:28px;padding-top:28px;border-top:1px solid var(--linea)}
.calc-res .big{font-family:var(--mono);font-size:clamp(64px,8vw,96px);line-height:1;font-weight:500;color:var(--chispa);letter-spacing:-.04em;font-feature-settings:"calt" 0,"tnum" 1}
.calc-note{font-size:13px;color:var(--niebla);margin-top:18px}
.bars{display:flex;gap:3px;height:56px;align-items:flex-end;margin-top:22px}
.bars i{flex:1;background:var(--linea);border-radius:2px;transition:background .2s,height .3s}
.bars i.on{background:var(--violeta)}
@media (max-width:900px){.calc{grid-template-columns:1fr}}

/* Resultados */
.res{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,80px);align-items:center}
.res .client{font-family:var(--mono);font-size:13px;color:var(--niebla-osc);margin-bottom:16px;display:block}
.res .lead{color:#D9D5CE;margin:24px 0 32px}
.kpis{display:flex;gap:12px;flex-wrap:wrap}
.chip{font-family:var(--mono);font-size:13px;letter-spacing:.04em;text-transform:uppercase;background:var(--grafito);border:1px solid #34343F;border-radius:var(--r-sm);padding:10px 14px;font-feature-settings:"calt" 0}
.chip b{color:var(--positive-d);font-weight:500}
.chart{background:var(--grafito);border:1px solid #34343F;border-radius:var(--r-lg);padding:clamp(20px,3vw,36px)}
.chart-title{font-weight:600;margin-bottom:28px;font-size:17px}
.cbars{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(10px,2vw,20px);height:260px;align-items:end;border-bottom:1px solid #45454F}
.cbar{display:flex;flex-direction:column;align-items:center;justify-content:flex-end;height:100%;gap:10px}
.cbar .b{width:100%;max-width:72px;background:#45454F;border-radius:6px 6px 0 0;height:0;transition:height 1.1s var(--ease)}
.cbar.last .b{background:var(--violeta-luz)}
.cbar .v{font-family:var(--mono);font-size:15px;font-weight:500}
.clabels{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(10px,2vw,20px);margin-top:12px;text-align:center}
.clabels div{font-size:12px;color:var(--niebla-osc)}
.clabels small{display:block;font-family:var(--mono);font-size:11px;margin-top:2px}
.source{font-size:12px;color:var(--niebla-osc);margin-top:20px}
@media (max-width:900px){.res{grid-template-columns:1fr}}

/* Testimonios */
.tgrid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.tcard{background:#fff;border:1px solid var(--linea);border-radius:var(--r-lg);padding:clamp(28px,4vw,44px);display:flex;flex-direction:column;justify-content:space-between;gap:32px}
.tcard q{font-size:clamp(19px,1.9vw,24px);line-height:1.4;font-weight:500;letter-spacing:-.01em;quotes:"“" "”"}
.tcard .who{display:flex;align-items:center;gap:14px}
.tcard .av{width:44px;height:44px;border-radius:50%;background:var(--tinta);color:var(--hueso);display:grid;place-items:center;font-weight:700}
.tcard .who b{display:block}
.tcard .who span{font-size:14px;color:var(--niebla)}
@media (max-width:800px){.tgrid{grid-template-columns:1fr}}

/* Planes */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;align-items:stretch}
.plan{background:#fff;border:1px solid var(--linea);border-radius:var(--r-lg);padding:36px 32px;display:flex;flex-direction:column}
.plan.feat{background:var(--tinta);color:var(--hueso);border-color:var(--tinta)}
.plan .tag{align-self:flex-start;font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;background:var(--violeta);color:var(--hueso);border-radius:999px;padding:5px 10px;margin-bottom:18px}
.plan h3{font-size:28px;letter-spacing:-.02em}
.plan .for{color:var(--niebla);margin:6px 0 24px;font-size:15px}
.plan.feat .for{color:var(--niebla-osc)}
.plan .price{font-family:var(--mono);font-size:22px;font-weight:500;padding:18px 0;border-top:1px solid var(--linea);border-bottom:1px solid var(--linea);margin-bottom:24px}
.plan.feat .price{border-color:#34343F}
.plan ul{list-style:none;padding:0;margin:0 0 32px;display:grid;gap:12px;flex:1}
.plan li{display:flex;gap:12px;font-size:15px}
.plan li::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--violeta);flex:none;margin-top:8px}
.plan.feat li::before{background:var(--chispa)}
.plan .btn{width:100%}
.plans-sub{margin-top:-40px;margin-bottom:48px}
@media (max-width:900px){.plans{grid-template-columns:1fr}}

/* Founder */
.founder{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(32px,6vw,80px);align-items:center}
.f-visual{aspect-ratio:4/5;border-radius:var(--r-lg);background:var(--tinta);display:grid;place-items:center;position:relative;overflow:hidden}
.f-visual img.iso{width:46%}
.f-visual img.photo{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.f-visual .cap{position:absolute;left:20px;bottom:20px;right:20px;display:flex;justify-content:space-between;font-family:var(--mono);font-size:12px;color:var(--niebla-osc);letter-spacing:.06em;text-transform:uppercase}
.founder h2{font-size:clamp(36px,4.6vw,56px);letter-spacing:-.03em}
.founder .role{font-family:var(--serif);font-style:italic;font-size:clamp(24px,2.4vw,30px);color:var(--violeta);margin:4px 0 24px}
.founder ul{list-style:none;padding:0;margin:28px 0 0;display:flex;flex-wrap:wrap;gap:10px}
.founder li{font-family:var(--mono);font-size:12px;letter-spacing:.04em;text-transform:uppercase;border:1px solid var(--linea);background:#fff;border-radius:var(--r-sm);padding:8px 12px}
@media (max-width:900px){.founder{grid-template-columns:1fr}.f-visual{max-width:420px}}

/* FAQ */
.faq{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(32px,6vw,80px)}
.faq details{border-bottom:1px solid var(--linea)}
.faq details:first-child{border-top:1px solid var(--linea)}
.faq summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:24px 0;font-size:clamp(17px,1.6vw,20px);font-weight:600;cursor:pointer}
.faq summary::-webkit-details-marker{display:none}
.faq summary i{width:28px;height:28px;border-radius:50%;border:1px solid var(--linea);flex:none;position:relative;transition:transform .3s var(--ease),background .3s}
.faq summary i::before,.faq summary i::after{content:"";position:absolute;left:50%;top:50%;width:10px;height:1.5px;background:currentColor;transform:translate(-50%,-50%)}
.faq summary i::after{transform:translate(-50%,-50%) rotate(90deg)}
.faq details[open] summary i{transform:rotate(45deg);background:var(--tinta);color:var(--hueso);border-color:var(--tinta)}
.faq details p{margin:0 0 24px;color:var(--niebla);max-width:60ch}
@media (max-width:900px){.faq{grid-template-columns:1fr}}

/* CTA final */
.final{text-align:left}
.final .h-display{font-size:clamp(52px,9vw,120px)}
.final .lead{color:#D9D5CE;margin:28px 0 40px}
.final-row{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;flex-wrap:wrap}

/* Footer */
footer{background:var(--tinta);color:var(--niebla-osc);border-top:1px solid #23232B;padding:56px 0 40px;font-size:14px}
.f-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
footer img{height:26px;width:auto;margin-bottom:18px}
footer h4{font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--hueso);margin:0 0 16px;font-weight:500}
footer ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
footer a:hover{color:var(--hueso)}
.f-bottom{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:48px;padding-top:24px;border-top:1px solid #23232B;font-size:13px}
@media (max-width:800px){.f-grid{grid-template-columns:1fr}}

/* WhatsApp flotante */
.wa{position:fixed;right:18px;bottom:18px;z-index:40;width:56px;height:56px;border-radius:50%;background:var(--chispa);color:var(--tinta);display:grid;place-items:center;box-shadow:0 10px 30px rgba(15,15,20,.25);transition:transform .2s}
.wa:hover{transform:scale(1.06)}
.wa svg{width:26px;height:26px}

/* Reveal */
.rv{opacity:0;transform:translateY(24px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.rv{opacity:1;transform:none}html{scroll-behavior:auto}}

/* ===== Modo edición ===== */
.editing [data-k]{outline:1px dashed rgba(91,59,232,.55);outline-offset:3px;border-radius:3px;cursor:text;min-width:1ch}
.editing [data-k]:hover{background:rgba(169,155,255,.14)}
.editing [data-k]:focus{outline:2px solid var(--violeta);background:rgba(169,155,255,.18)}
.editing .rv{opacity:1;transform:none}
.editing .mq-track{animation-play-state:paused}
.ed-bar{position:fixed;left:50%;bottom:16px;transform:translateX(-50%);z-index:100;background:var(--tinta);color:var(--hueso);border:1px solid #34343F;border-radius:14px;padding:8px;display:flex;gap:6px;align-items:center;box-shadow:0 20px 50px rgba(0,0,0,.35);font-size:14px;max-width:calc(100vw - 24px);flex-wrap:wrap;justify-content:center}
.ed-bar b{padding:0 10px;font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--violeta-luz)}
.ed-bar button{background:var(--grafito);color:var(--hueso);border:0;border-radius:8px;padding:9px 12px;font-weight:600}
.ed-bar button.pri{background:var(--chispa);color:var(--tinta)}
.ed-bar button:hover{filter:brightness(1.15)}
.ed-item{position:relative}
.ed-tools{position:absolute;top:6px;right:6px;display:none;gap:4px;z-index:5}
.editing .ed-item:hover>.ed-tools{display:flex}
.ed-tools button{width:26px;height:26px;border-radius:6px;border:0;background:var(--violeta);color:#fff;font-weight:700;line-height:1;font-size:15px}
.ed-tools button.del{background:var(--chispa);color:var(--tinta)}
.ed-toast{position:fixed;top:20px;left:50%;transform:translateX(-50%);background:var(--violeta);color:#fff;padding:10px 16px;border-radius:10px;z-index:101;font-weight:600;font-size:14px}
.ed-hint{position:fixed;top:84px;left:50%;transform:translateX(-50%);z-index:99;background:var(--hueso);color:var(--tinta);border:1px solid var(--linea);border-radius:10px;padding:8px 14px;font-size:13px;max-width:calc(100vw - 24px);text-align:center}
